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Product Manager - Demand Generation

Team: Product
Department: Product & Technology
Location: Remote
Commitment: Full-time
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you.

We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
At BHG, you’ll become immersed in the finance industry—with various loan solutions, credit cards, point of sale financing, bank programs, and collections services, which have helped BHG become one of the leading financial solutions providers.
With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are

You are a motivated product professional who is passionate about innovation, and growing the business. You excel at product development and Agile methodology, and have experience working with digital marketing, data analytics, and CRM teams to deliver quality features/functionality supporting demand generation operations and campaign execution across multiple channels (advertising, email, sms, push, etc). You thrive in a fast-paced environment where you can identify improvements, build solutions, and deliver results.
What You'll Do
  • Work closely with performance marketing, data/analytics, and sales end users, to identify, interpret, and document critical business requirements
  • Provides key oversight on product requirements to ensure comprehension amongst stakeholders and alignment with overall business goals/roadmap
  • Define the QA strategy, test plans, and use cases for QA activities
  • Drive task completion between the business, product and development teams to ensure requirements are executed upon both timely and accurately
  • Play an integral role in supporting overall planning effort; detailed knowledge of requirements directly aids capacity planning, resource allocation and risk mitigation
  • Assist in management of daily standups, sprints, scheduling, and planning
  • Understand the interaction of different software components
  • Create and maintain system documentation and business workflows
  • Identify product limitations and propose innovative business and technical solutions
What You'll Need
  • 2+ years of experience in Product Ownership/Management or Business Analysis
  • A firm understanding of AGILE/SCRUM Methodology and Product Management responsibilities is a must
  • Agile certification strongly preferred (CSPO, CSM, etc.)
  • Demand generation domain experience is strongly preferred (with an emphasis on campaign management, marketing technology/systems, audience/data management)
  • Prior experience with Salesforce Marketing Cloud is strongly preferred (with an emphasis on Journey Builder, Automation Studio, Ad Studio, Web Studio)
  • Prior experience with Salesforce Sales/Service Cloud preferred (with an emphasis on Lead, Contact, Campaign, Campaign Member, Opportunity, Case objects)
  • Prior experience with SQL/data analysis is a plus
  • Demonstrated proficiency in writing business processes & procedures documentation
  • Must possess a highly logical and analytical mindset, must be able to multitask and learn quickly
  • Excellent communication, interpersonal, and organizational skills; ability to interpret requests and give quality results in a timely manner
  • Project Coordination/Management experience is a must
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.